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Making "The Blockchain" the Next Place you Need to Be
If you were a GenX kid with even a small amount of tech familiarity, you almost certainly had the following experience: Sometime around 1995, an older relative or friend would come to you and ask for help ‘getting online.’ They would explain that they had heard about this amazing new technology called e-mail (or gopher, message boards, or if they were a little too honest, chat). And they had suddenly realized they needed to be \*there.\* There was a place where you could do these specific amazing things with information, without which they would be at a disadvantage. They needed to be 'online.'
In Web3, Free (to Own) is Good
Recently I’ve been excited about the opportunity for NFTs to unlock direct-to-consumer \*everything\* in ways that can bridge a tighter relationship between two parties. Where I’ve landed is that the value doesn’t rest solely on paid NFTs (“I pay to be a part of this”) but through free NFTs as well (“I am welcomed and asked to join this”). Time will tell but my hypothesis is the latter will be more effective in terms of fostering meaningful relationships. And can also help build a way bigger business.
Reprint || The Next Media Business: Talent, Reputation and Lessons from Record Labels
This piece was originally published on May 28, 2020.
Crypto Soup
When you think about crypto or web3 or \[insert fabulous marketing term here], you think about tokens. Tokens have been the foundation of each evolution and cycle of crypto, serving as the floorboards for everything to build on top of. But in this process, we’ve yet to take a breath and ask ourselves whether our attention — and intention — is going to the right place.
Today's Web3 Communities: The McMansions of the Internet
We are entering the age of living online. An increasing number of people have employment that exists only online. We have meaningful relationships that are primarily or even only online. It should not be surprising that a growing number of us -- especially we who are most intensely online -- are embracing the concept of ‘owning’ online things. A belief in the value of NFTs is a logical extension of the vitality of online experience and existence.
